Why I Built LIVO: The Story Behind the Wellness Marketplace
The Problem No One Was Solving
The wellness industry is booming. According to the Global Wellness Institute, the global wellness economy is valued at over $6.3 trillion, and longevity is its fastest growing segment. Cold plunge studios, infrared sauna lounges, IV drip bars, and hyperbaric oxygen therapy centers are opening in every major city.
But here’s the contradiction: while the supply of wellness services is exploding, the experience of finding and booking them hasn’t changed in a decade.
Try booking a cold plunge session in Los Angeles right now. You’ll Google it, scroll through a mix of outdated Yelp reviews and Instagram pages, call a few places that don’t answer, and maybe find one that lets you book online through a clunky third-party system. The same is true in Dubai, Miami, and virtually every other city.
This is the problem I set out to solve when I founded LIVO Wellness.
What Is LIVO?
LIVO is a wellness marketplace — an app and web platform that brings together longevity and recovery centers in one place. Think of it as the booking platform the wellness industry has been missing.
With LIVO, you can:
- Browse hundreds of verified longevity and recovery facilities
- Explore detailed service descriptions with proven benefits
- Compare services, pricing, and locations side by side
- Book single sessions, packages, or memberships
- Choose on-site, at-home, or online services
- Earn loyalty points and unlock exclusive offers
- Manage all your bookings in one place
Every facility on LIVO is verified. We check equipment quality, staff qualifications, hygiene standards, and customer feedback before a center appears on our platform.
Why Longevity and Recovery?
Longevity isn’t a trend. It’s a fundamental shift in how people think about health. Instead of waiting until something goes wrong, millions of people are now investing in proactive recovery and performance optimization.
Services like cold plunge therapy, infrared saunas, red light therapy, IV vitamin drips, and hyperbaric oxygen therapy were once reserved for elite athletes. Today, they’re mainstream. The global cryotherapy market alone is projected to reach $630 million by 2032. But mainstream demand without mainstream infrastructure creates friction. That’s the gap LIVO fills.
The Markets We’re Building In
Los Angeles is the birthplace of the modern wellness movement. LA has more cold plunge studios, infrared saunas, and recovery centers per capita than almost any city on earth. But the booking experience is fragmented across dozens of independent websites and Instagram DMs.
Dubai is rapidly becoming a global wellness and medical tourism destination. Luxury recovery centers, cutting-edge longevity clinics, and world-class spa facilities are multiplying, but discoverability remains a challenge for residents and visitors alike.
Miami is an emerging recovery hub fueled by its athlete population, fitness culture, and year-round outdoor lifestyle.
The Vision: Booking Recovery Should Be as Easy as Booking a Hotel
Twenty years ago, booking a hotel room required phone calls, travel agents, and guesswork. Then platforms like Booking.com and Airbnb made it effortless. The same transformation is overdue in wellness.
You should be able to open an app, see every verified recovery center near you, compare services and pricing, read honest descriptions, and book in seconds. That’s what LIVO delivers. We’re not just building a booking tool — we’re building the infrastructure that makes wellness accessible to everyone.
Join Us
If you believe that taking care of your body shouldn’t require a research project, LIVO was built for you. Download the app on iOS or Android, or visit livowellness.com to explore what’s available in your city. And if you run a wellness center and want to reach thousands of new customers, get in touch at hello@livowellness.com.
